How Does Instagram Reels Work?

Instagram Reels is the new way to record 15-second clips set to music on Instagram.

It’s similar to the very popular TikTok app, This feature is a great new way to deliver video content.


So how does Reels work?

Instagram users can record and edit together 15-second video clips set to music and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile.

You can find the Reels feed on the Instagram Explore Page. Instagram Reels has its own version of the ‘For You’ page.


Instead of only seeing Reels from accounts you follow as you scroll, you will see Reels from popular and trending accounts on Instagram. It’s likely influenced by who you already follow, what content you interact with, and where you’re located.

If you find a song or audio clip you like when viewing existing Reels, you can tap the music and select “Use Audio”. Users can also select music from a huge library or use their own audio.



To create a new Reel, go to the Instagram Stories menu, you will see the new Reels at the bottom of the page next to LIVE & STORY.


When creating a video, you can choose to film video clips or upload from your camera roll. Once you’re happy with the clips, you can use the draw and text tools and choose from a selection of stickers like you have in Stories.

There are a number of tools you can use to help create your Reel, including a video countdown timer, the option to adjust your video’s speed, and a library of video effects to choose from, to make your video unique.

Have fun creating new video Reels, it’s dynamic and gives you a creative opportunity to showcase more of your personality and brand.

Marketing Branch


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