Many business owners struggle to decide where to post because every platform seems important. The choice usually depends on who your audience is, how they prefer to consume content and what your business sells. A quick audit of current engagement, competitor activity and customer behaviour often reveals the most effective platforms to prioritise.

This is one of the most-searched questions. Most of the time the issue isn’t reach, it’s the link between your content, offer and customer journey. If the message, audience targeting and call to action aren’t aligned, the traffic doesn’t convert. Reviewing the content strategy, tracking and landing pages usually highlights the gaps.

People often wonder if email is still worth it. Email remains one of the strongest channels for conversions because you own the audience and can automate follow-ups. Social media builds awareness. Email closes the loop and drives consistent sales or enquiries.

Many owners hear about automation but don’t know where to start. Automation covers small but powerful workflows such as welcome journeys, abandoned cart sequences, enquiry responses, lead magnets and DM replies. These save time and increase conversion rates by ensuring customers always receive timely and relevant information.

This question appears across all marketing searches. Performance usually comes down to clarity, speed, structure and search visibility. Small improvements to layout, calls to action, mobile experience and basic SEO can increase enquiries without needing a full rebuild.