I know right, it’s seems like it’s another task to put on the to do list. But creating a strategy for your social media is really key. By having a strategy you will ensure you are putting all your efforts into building the best out of your social postings and you’re gaining the correct customers and developing your social channels.
To help decide on the direction of the strategy, the very first question to answer is the Why.
Why does your business want to be on social media?
This relates to your social media goals. Are you on social media to promote your products? To drive traffic to your website? Or to serve your customers?
Here is a list of social media goals, you can have:
Increase brand awareness
Drive traffic to your website
Generate new leads
Grow revenue (by increasing signups or sales)
Boost brand engagement
Build a community around your business
Provide social customer service
Increase mentions in the press
Listen to conversations about your brand
You’ll likely have more than one social media goal, and that’s fine. But it will guide you to build an outline of the direction you need to be in, so you can start building content. You may also consider a strategy for each of your social media channels, such as a Facebook marketing strategy, an Instagram marketing strategy, and so on, which all lead up to your overall social media marketing strategy.