Many get bogged down by the shortened jargon that us marketing folk use, but if we could just simplify things just for a minute we can explain what’s going on.
But understanding a call-to-action sometimes abbreviated to CTA is pretty important, and making sure you give your prospects and clients a very easy way to contact you, receive information, book an appointment etc.
A CTA is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action."
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post.
An Effective CTA
When creating a call-to-action, ensure the CTA has an eye-catching design, it needs to be easily noticed, make it stand out on your page.
Also ensure it’s clear why people should click on a CTA. Are they expecting to download an ebook or a PowerPoint template? Get a product demo or sign up for your weekly newsletter? Make sure the CTA explicitly tells them what they’re getting in exchange for their click.
You can drive traffic to bookings page or sign up to a newsletter. You will have noticed if you have a social media business page that you can create a CTA to direct your visitors to take action. Make use of all of the offerings through the social sites. They are already there you just need to add the links.