What Is A CTA?

Many get bogged down by the shortened jargon that us marketing folk use, but if we could just simplify things just for a minute we can explain what’s going on. But understanding a call-to-action sometimes abbreviated to CTA is pretty important, and making sure you give your prospects and clients a very easy way to contact you, receive information, book an appointment etc. A CTA is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action." The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your mar